How to Make it in America is a show featuring two aspiring entrepreneurs. As many things as these two men did right with their future brand, they did twice as many things wrong. The story starts out with the audience realizing they have stolen denim and plan to start a jean company with it. The idea for the name, Crisp, came to the two men while they were at a party. The concept came after that; a concept of 1970’s jeans. They did not expand on that idea or even past that idea, thus making the brand very unclear. The aspiring entrepreneurs are intelligent that they know how to network. They go to a party and get the chance to speak with a successful jean designer. Networking lead the men to speak with the jean designer, however the meeting went unsuccessfully and they were let down. Viewers are left with the two men continuing trying to make it big in the jean business.
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