“Although many women might argue that they
do not purchase handbags purely for the sake of status, handbag research has
shown that women do rely on the approval of their peer group when buying new
bags.” Brand
Story by Joseph Hancock page 127 Women
feel attached to their bags because of the status they bring. Another reason is because women become very
loyal to great products. If she finds a
product that she loves and fits her needs she will become attached to that
product, and rightfully so.
2. What is
your favorite brand of bag, briefcase, or backpack and why? How does this brand reflect your
personality? Do you think you will ever
switch to a different brand?
I don’t have a specific favorite brand of a purse
because I have not yet found one that I am completely happy with. I am very loyal to the Jansport backpack
brand, however. All through middle
school and high school I found that the simple two zipper design suited my needs
very well; a large pocket for books and folders and a smaller pouch for pencils
and a cell phone. I may switch to a
different brand as my needs change.
3. Now that
you have read this chapter, go to www.dantebeatrix.com
and explain how the company has evolved.
What is the latest news? How do
you think the line reflects current fashion?
The latest news on Dante Beatrix’s website shows
celebrities on outings with their children sporting a Dante Beatrix bag. “The children’s
backpack continues to flourish through strategies with licensing agencies such
as sports teams, television networks, and iconic characters from conglomerates
like Disney.” Brand Story by Joseph Hancock page 130 Dante Beatrix uses cute phrases to catch
the potential customer’s attention. A
lunch box featured in this month’s Pregnancy
and Newborn is called Lucas and it says “Have a Whale of a Time”. It has a cute blue whale in
water on the front. “Pack baby’s foods
in one place to avoid fishing through the diaper bag.” A funny pun is in the product description to
strike the customer’s attention.
4. Why do you
think Dante Beatrix is so successful with the company’s ideas to pursue graphic
design instead of just focusing on bag design?
Is branding the key element that drives you to purchase a bag,
briefcase, or backpack? Look at a bag
you have now. Is it designer? What is the brand? What features really make it special, or is
it really just the name that makes it unique?
Describe your answers in detail.
Graphic design is very important, as well as bag
design. Children are drawn toward
graphics and parents are drawn to the bag design. “…although their customers love their bags,
what they really like about Dante Beatrix products are their graphics!” Brand
Story by Joseph Hancock page 138 I
do not own a designer bag however, my favorite bag is vintage. My great grandmother owned it when she was in
her 30’s (1940) and it was at the height of fashion for that time. The bag is a rectangle shape and is woven
with white wicker. The handle is black
leather and has a gold clasp to keep closed.
My favorite thing about this bag is the beautiful detail and the shape
of it. My items fit perfectly
inside. It’s big enough to fit
everything and still small enough so I’m not searching around and shoving my
whole arm inside looking for my items.
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