Week 8 EOC: Exercise Chapter 8

Many of us have an idea for a branded fashion product that is missing in the world.  Design and brand a fashion product that you think is missing from the marketplace.  Before you start you will need to conduct research to see if it already exists.  Also, you should figure out if there is a need for the product.  Use current periodicals such as Women’s Wear Daily or WWD Accessories to help you with your research.  Explain your findings to the class.

Think of a tie that can save on closet space, suitcase space for the traveling man, and can even save you from an argument.  How, may you ask, can one simple product do all of this?  The reversible tie can.  Like Dante Beatrix, “We don’t think that you should compromise on fashion when it comes to navigating the everyday world.”  Brand Story by Joseph Hancock page 135  The traveling business man can save space in his suitcase with the reversible tie.  It is essentially two ties in one.  The average man can spare himself an argument with his wife with the reversible tie.  I can’t count how many times I’ve heard a story of my mom reprimanding my father for his poor fashion sense.  When coming down the stairs all dressed up my mom will say to my dad, “are you really going to wear that tie?”  Well, zip-zap-zoom, he just needs to flip his tie around and he’s ready to go.  There’s no end to what the reversible tie can do.  One side can be conservative and the other could have a crazy print.  “A handbag represents a woman’s identity, much like a briefcase may indicate a man’s status or profession.”  Brand Story by Joseph Hancock page 127  And as important as a status is, a man has to look the appropriate part with his suit and tie.