Week 6 EOC: Exercise Chapter 6

How do retailers convey their brand image through their retail stores?  Visit a retail store and observe its atmospherics, store marketing, fixtures, customer service, and sales associates.  Does the retailer convey a specific brand image to the customer?  What is it?  Is a story being told?  How does the store space influence your opinions about the products being sold?

Retailers convey brand image through the aesthetic of a store.  Music, scent, employees, advertisements, store fixtures, and even lighting all convey an image to the consumer.  Anthropologie is my favorite store so I decided to visit it.  The store front is eye catching with artful and unique displays. While walking by don’t be surprised when a pleasant scent strikes your nose!  With the music at a tolerable volume, customers can shop in a fun atmosphere and are still able to talk and hear conversations.

“Anthropologie offers a one-of-a-kind and compelling shopping experience that makes women feel beautiful, hopeful and connected.  We invite you into our world…with the hope you take a deep breath and explore until your heart’s content.”  http://www.anthropologie.com/anthro/help/about_us.jsp It is clear that Anthropologie is aimed toward women who are quirky, unique, stylish, and artful.  The products offer fashion forward pieces that are quirky and playful.  Their housewares are no exception.  Eclectic pieces from furniture to dinnerware to books to bathroom décor are timeless and modern all wrapped in one. 

“We've not only grown a hundredfold [since 1992], but, more importantly, we've learned so much about you - like how you appreciate innovation, artfulness and good design, and how you're drawn to soulfulness and sincerity. Although you enjoy the clever details and fine craftsmanship of our products, you come to us for more than that. You come to escape and to connect, to spend time and to make time.”  http://www.anthropologie.com/anthro/help/about_us.



A unique experience awaits those who have not yet stepped foot inside an Anthropologie store.  A wondrous cavern full of trinkets, fashionable clothing, lustful furniture, and artful housewares will leave the customer with an artful mindset and excited to get creative.  Plan on leaving Anthropologie with a lighter wallet!