You are the new designer of a product line of fashion
goods. Using Johnny Cupcakes as a model,
how would you promote this product to your target market? You have a very limited advertising budget
and have to do most of the work yourself, so how would you spread the word
about your product? How long do you
think it would take for your product to reach the national or international
markets? Why?
Being a designer of a product line of fashion goods with a
limited budget, I would focus on viral branding. Viral branding, social media advertising,
word of mouth, and fliers and posters would all be efficient ways to advertise
for very low cost. Use of a live blog,
tumblr, and facebook could all be used to keep customers involved. Just as Johnny Cupcakes has done with a blog,
“Bloggers can see his daily routine, his friends, his
family, his personal associations with specific customers, and his own
convictions concerning culture and society.
This allows each person who visits the site to feel as if he or she is a
part of his success.” Brand Story by Joseph Hancock page 109 It could take many years for me to make
it into national and even international markets with such a low marketing
budgeting. However, if done properly my
company could thrive. Viral branding
techniques could take me a while to get tweeked and perfected. “Get a catchy domain
name. Do something different, original,
and memorable. Take your time coming up
with a name.” Brand Story by Joseph Hancock page 121 The name is a large part of marketing. It’s what is at the forefront of customer’s
minds. It’s the first impression of my
company. Adding my own twist to my
products is an effective marketing technique as well. Johnny Cupcakes did just that with his
company and said, “It makes us stand out as a company
and lets our customer know that we take the extra step to let them know we
care.” Brand Story by Joseph Hancock page 113
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