1. Currently, how many divisions do Dolce & Gabbana have
in their company? Has it grown since
this chapter was written? If so, how?
Dolce & Gabbana, D&G and D&G Junior are the
current divisions in Dolce & Gabbana.
Dolce & Gabbana is their luxury brand, D&G is aimed toward a
younger crowd with a lower price point, and D&G Junior is their children’s
brand.
2. Do you think Dolce & Gabbana cater to the
fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like
Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields? Do you think these women are risqué? Why or why not?
I believe that Dolce & Gabbana does not cater to a
specific customer, being that their style is so specific and eccentric. I do believe, however, that they appeal to
many (including “rejected fashionistas”).
The brand is risqué with risqué ads so it’s fitting that the celebrities
they dress fit into the realm of risqué as well.
3. Do you think gay and lesbian consumers purchase different
fashion brands than heterosexuals? Do
you think it was smart for Dolce & Gabbana to target this market? Why or why not?
I think gay and lesbian consumers purchase similar items to
heterosexuals. To reverse the situation,
thought, I do not think heterosexuals are drawn to the same items as gay and
lesbian consumers. Dolce & Gabbana
was smart in choosing to target that market being that there are not many brand
names willing to put their name on the line for the sake of appealing to such a
market. I myself, being conservative, am
very turned off by this brand. Dolce
& Gabbana does not appeal to me and I would refrain from purchasing
anything with their name on it. That
being said, I feel there is a very miniscule percentage of consumers out there
with the same mindset as me.
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