Ralph Lauren is a designer, as well as an excellent merchandiser. I feel Lauren is a designer because he creates clothing from inspiration and experience. Anyone who creates is a designer, in my opinion. He creates what he feels. “By looking beyond the fashion trends at the time, Lauren’s concept was to sell wider ties with a larger knot at the top. During a time when ties were only 2 to 3 inches wide, his ties measure 4 inches across.” Brand Story by Joseph Hancock page 37
2. Where did Ralph Lauren work prior to working for himself?
“His first position was at Brooks Brother in the late 1950s. In the mid-1960s, Ralph Lauren took a position with a Boston-based tie manufacturer, Rivetz.” Brand Story by Joseph Hancock page 37
3. Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?
Lauren has many different divisions from men’s wear to women’s wear and even
a children’s line. He creates for every
member of the family and he even creates for the home. He’s very diverse.4. What is your favorite division of Ralph Lauren? How does that division emulate your personal lifestyle?
My favorite division of Ralph Lauren is his home furnishings. Currently he has a line called Rosecliff
which says it’s, “the relaxed romance of a turn-of-the-century seaside manor.” The description alone sounds heavenly and the
furniture is absolutely stunning. It
emulates my lifestyle in that it’s understated, simple, and elegant, which
suits my tastes perfectly.5. How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
I think Ralph Lauren has done a fantastic job in with his career. He is not one easily compared to. Every designer who has made it big is specific in their niche, thus making them extraordinarily different. He is a huge success and has been for many years. “Lauren’s company continued to flourish, launching new product lines, expanding into the international market, creating award winning fragrances, and sharing the wealth through philanthropic efforts.” Brand Story by Joseph Hancock page 44
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