You have been hired by a fashion consultant to help solve an
argument between a social morality group and the Ginch Gonch marketing
department. The morality group feels
that Ginch Gonch should not be allowed to have a billboard of their new
advertisement next to a major freeway and 100 yards from a high school. However, the marketing team at Ginch Gonch
feels they are within their rights to market their products anywhere they want. Your job is to discuss the pros and cons of
each side and make a decision on what should happen.
It would be hard for me to keep my opinion out of this
argument. I feel very strongly that
advertising in that spot is wrong. However,
putting all feelings aside, I would discuss the pros and cons of the
advertisement.
Ginch Gonch is free to advertise wherever they want (pro)
but they may offend and lose customers because of the location of the sign
(con).
They could move the sign to a better location that won’t
offend and may even gain customers because of the demographic.
It may be considered that high schoolers are old enough to
accept the ad. The world is much
different than it used to be and people are becoming desensitized to sex and
homosexuality. It’s accepted by many
(pro). The amount of people that would
be offended by such an advertisement however, may be considered. It could start many controversies in the area
and Ginch Gonch could lose much business (con).
There is a good and a bad to every situation. It’s up to the company to decide if the good
outweighs the bad and if they are willing to take the risk.
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